TARGET AUDIENCE

This course is designed for professionals in any business or functional area that require a top-level understanding of marketing in order to make informed strategic business decisions for their companies.

PROGRAMME OVERVIEW

The programme is designed to help delegates relate to the abilities of how to evaluate brand, product and service promotion opportunities while coordinating brand, product and sales promotions.

PROGRAMME OUTCOMES

Digital Marketing
Strategic Planning Background
Writing a Strategic Marketing Plan
Creating a Marketing Budget

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