TARGET AUDIENCE

This Skills Programme is designed for people already in marketing or aspire to a similar career. Suitable for learners who want to enter and work in the field of Marketing.

PROGRAMME OVERVIEW

The marketing function is a key business function which affects the success of any organization, both strategically and operationally. This skills programme is aimed at people who wish to develop an understanding of the marketing principles and practices.

PROGRAMME OBJECTIVES

Identifying and defining what is marketing.
Identifying marketing principles and concepts.
Explaining the benefits of instilling a marketing culture in myself.
Persuading others of the benefits of marketing culture.
Understanding and Implementing Stakeholder Management
Maintain brand and corporate identify materials
Demonstrate an understanding of marketing objectives and resources
Use marketing resources in meeting objectives

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