The programme is designed to meet the needs of those learners both employed or unemployed, who are already involved in marketing or who wish to gain knowledge and skills within the field of marketing and sales.

The programme is aimed at providing the necessary skills and knowledge for careers such as Sales, Direct Marketing, Sales and Marketing Communications, Customer Management, Marketing Research or Digital Marketing.

These career paths can be within any industry that has marketing or operations related to marketing processes as the candidates will gain knowledge and skills in key outcomes such as:

  • Organisational ethics
  • Organisational cultures and concepts
  • Sales and Marketing objectives
  • Product positioning
  • Digital Marketing
  • Internal and External client relationship management

The Qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieving personal, learning and career goals.