TARGET AUDIENCE

Anyone who is seeking to obtain practical knowledge about digital marketing and / or individuals who are currently working in a marketing role or wish to move into a digital marketing role and want to gain a better understanding of how digital marketing can help improve your business.

WORKSHOP OVERVIEW

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted.

WORKSHOP OUTLINE

Introduction to Digital Marketing
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Website Analytics
Digital Marketing Planning.

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